Properly incorporated into a business environment, synergy can skyrocket profits through the process of internal cross-communication.  If you don’t think that’s true, just look at The Walt Disney Company during the era of Michael Eisner and Frank Wells (1984-1994).  They were the Hollywood synergy masters that elevated Disney from a company that had been in a deep sleep since the death of the founder of the Mouse House, Walt Disney in 1966, to the number one entertainment organization in the world.  Synergy played a big part. In fact, Eisner and Wells were fanatical about synergy.  They inspired it, cultivated it, promoted it, … Continue reading The Synergy Connection

“Motivation is the art of getting people to do what you want them to do because they want to do it” Dwight D. Eisenhower   Nobody wants to be told what to do. From the time we’re old enough to speak, the first word out of our mouth is often “no.” By the time we’ve reached adulthood and taken on responsibility in the business world, particularly in a management position, we work hard to maintain control of our little corners of the world. Being “told” that we must participate in a project spearheaded by another division or department is often … Continue reading SYNERGY & MOTIVATION

ONE INITIATE A SYNERGY PROGRAM WITH THE SUPPORT OF THE CEO. TWO APPOINT AN INTERNAL SYNERGY COMMUNICATIONS LEADER. THREE CREATE A DATABASE OF KEY MARKETING AND TOP-TIER EXECUTIVE STAFF IN ALL COMPANY DIVISIONS.  THESE ARE YOUR SYNERGY CONTACT POINTS. FOUR EDUCATE YOUR CONSTITUENTS ABOUT THE COMPANY AND ALL ITS BUSINESS SEGMENTS. FIVE ESTABLISH AN ANNUAL CORPORATE PRIORITIES LIST PER CEO DIRECTIVES.  DISTRIBUTE TO DATABASE AT LEAST ONE YEAR IN ADVANCE.  THIS IS YOUR SYNERGY ROADMAP. SIX COMMUNICATE, COMMUNICATE, COMMUNICATE, WITH YOUR DATABASE. SEVEN MOTIVATE TO INSPIRE CROSS-DIVISIONAL MARKETING.  SUCCESSFUL SYNERGY CANNOT BE FORCED. EIGHT NURTURE FACE-TO-FACE RELATIONSHIPS WITH YOUR DATABASE … Continue reading THE TOP TEN TENETS TO SYNERGY SUCCESS