Foreword I was Lorraine Santoli’s first boss and mentor. I am honored that she asked me to write the foreword to this book, not only because we met at the beginning of her career and have remained friends for so … Continue reading “Inside the Disney Marketing Machine” by Lorraine Santoli – Book Foreword by Sam Tuchman, Ph.D.
Properly incorporated into a business environment, synergy can skyrocket profits through the process of internal cross-communication. If you don’t think that’s true, just look at The Walt Disney Company during the era of Michael Eisner and Frank Wells (1984-1994). They were the Hollywood synergy masters that elevated Disney from a company that had been in a deep sleep since the death of the founder of the Mouse House, Walt Disney in 1966, to the number one entertainment organization in the world. Synergy played a big part. In fact, Eisner and Wells were fanatical about synergy. They inspired it, cultivated it, promoted it, … Continue reading The Synergy Connection
An amazing Walt Street Journal article on Walt Disney’s formula for success. It shows the man’s genius when it came to making the most of every corporate asset. Fascinating read. Continue reading Dream, Diversify, and Never Miss an Angle
“Motivation is the art of getting people to do what you want them to do because they want to do it” Dwight D. Eisenhower Nobody wants to be told what to do. From the time we’re old enough to speak, the first word out of our mouth is often “no.” By the time we’ve reached adulthood and taken on responsibility in the business world, particularly in a management position, we work hard to maintain control of our little corners of the world. Being “told” that we must participate in a project spearheaded by another division or department is often … Continue reading SYNERGY & MOTIVATION
ONE INITIATE A SYNERGY PROGRAM WITH THE SUPPORT OF THE CEO. TWO APPOINT AN INTERNAL SYNERGY COMMUNICATIONS LEADER. THREE CREATE A DATABASE OF KEY MARKETING AND TOP-TIER EXECUTIVE STAFF IN ALL COMPANY DIVISIONS. THESE ARE YOUR SYNERGY CONTACT POINTS. FOUR EDUCATE YOUR CONSTITUENTS ABOUT THE COMPANY AND ALL ITS BUSINESS SEGMENTS. FIVE ESTABLISH AN ANNUAL CORPORATE PRIORITIES LIST PER CEO DIRECTIVES. DISTRIBUTE TO DATABASE AT LEAST ONE YEAR IN ADVANCE. THIS IS YOUR SYNERGY ROADMAP. SIX COMMUNICATE, COMMUNICATE, COMMUNICATE, WITH YOUR DATABASE. SEVEN MOTIVATE TO INSPIRE CROSS-DIVISIONAL MARKETING. SUCCESSFUL SYNERGY CANNOT BE FORCED. EIGHT NURTURE FACE-TO-FACE RELATIONSHIPS WITH YOUR DATABASE … Continue reading THE TOP TEN TENETS TO SYNERGY SUCCESS
As the former Director of Corporate Synergy of The Walt Disney Company, I want to put life back into the word that can elevate business to greater heights and enormous profits. The role I held was unique in a company that is one of the most synergistic in Corporate America. Continue reading Welcome to My Blog by Lorraine Santoli