THE TOP TEN TENETS TO SYNERGY SUCCESS

ONE INITIATE A SYNERGY PROGRAM WITH THE SUPPORT OF THE CEO. TWO APPOINT AN INTERNAL SYNERGY COMMUNICATIONS LEADER. THREE CREATE A DATABASE OF KEY MARKETING AND TOP-TIER EXECUTIVE STAFF IN ALL COMPANY DIVISIONS.  THESE ARE YOUR SYNERGY CONTACT POINTS. FOUR EDUCATE YOUR CONSTITUENTS ABOUT THE COMPANY AND ALL ITS BUSINESS SEGMENTS. FIVE ESTABLISH AN ANNUAL CORPORATE PRIORITIES LIST PER CEO DIRECTIVES.  DISTRIBUTE TO DATABASE AT LEAST ONE YEAR IN ADVANCE.  THIS IS YOUR SYNERGY ROADMAP. SIX COMMUNICATE, COMMUNICATE, COMMUNICATE, WITH YOUR DATABASE. SEVEN MOTIVATE TO INSPIRE CROSS-DIVISIONAL MARKETING.  SUCCESSFUL SYNERGY CANNOT BE FORCED. EIGHT NURTURE FACE-TO-FACE RELATIONSHIPS WITH YOUR DATABASE … Continue reading THE TOP TEN TENETS TO SYNERGY SUCCESS