THE TOP TEN TENETS TO SYNERGY SUCCESS

ONE

INITIATE A SYNERGY PROGRAM WITH THE SUPPORT OF THE CEO.

TWO

APPOINT AN INTERNAL SYNERGY COMMUNICATIONS LEADER.

THREE

CREATE A DATABASE OF KEY MARKETING AND TOP-TIER EXECUTIVE STAFF IN ALL COMPANY DIVISIONS.  THESE ARE YOUR SYNERGY CONTACT POINTS.

FOUR

EDUCATE YOUR CONSTITUENTS ABOUT THE COMPANY AND ALL ITS BUSINESS SEGMENTS.

FIVE

ESTABLISH AN ANNUAL CORPORATE PRIORITIES LIST PER CEO DIRECTIVES.  DISTRIBUTE TO DATABASE AT LEAST ONE YEAR IN ADVANCE.  THIS IS YOUR SYNERGY ROADMAP.

SIX

COMMUNICATE, COMMUNICATE, COMMUNICATE, WITH YOUR DATABASE.

SEVEN

MOTIVATE TO INSPIRE CROSS-DIVISIONAL MARKETING.  SUCCESSFUL SYNERGY CANNOT BE FORCED.

EIGHT

NURTURE FACE-TO-FACE RELATIONSHIPS WITH YOUR DATABASE CONSTITUENTS.

NINE

PLAN AHEAD.

TEN

DEVISE HANDS-ON EXPERIENCES THAT BRING CORPORATE PRIORITY PROJECTS TO LIFE.

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