Month: October 2015

MarketingLeave a comment

Can You Name All of Your Company’s Business Segments?

Lorraine Santoli

Excerpted from Chapter 21 of Inside the Disney Marketing Machine – in the Era of Michael Eisner and Frank Wells, written by Lorraine Santoli, former Director of Corporate Synergy for The Walt Disney Company.  The chapter is titled “Educating the Company About the Company.” Despite its synergistic history, The Walt Disney Company, like most large corporations, certainly suffered a degree of divisional tunnel vision.  Executives were fervently aware of the projects happening and in-development within their own business units, but how much did they really know about the goings-on and priorities in the other divisions? At the time I started … Continue reading Can You Name All of Your Company’s Business Segments?

WritingLeave a comment

The Top Reason People Never Finish Writing Their Book

Lorraine Santoli

Do you have post-it notes all over the place with ideas for your book, scraps of paper with scribbled notes inside your desk drawer, thoughts on napkins, and lots of crumpled up written pages in your wastebasket?  Join the club.  Completing a book requires time, dedication, and brain power, as does any task worth doing. Did you know that 97% of people who start to write a book never finish it?  That’s a pretty staggering statistic. Out of every 1,000 people that set out to do so, only 30 actually complete the task.  And if you then add on top … Continue reading The Top Reason People Never Finish Writing Their Book

PodcastsLeave a comment

What Was It Like Inside The Disney Marketing Machine?

Lorraine Santoli

Have a listen to my interview about my new book, Inside the Disney Marketing Machine, on the Disney Parks Podcast (click on the image).  The interview highlights what is was like to work at such a creative company in marketing, publicity, and synergy.  Go behind closed doors for a first-hand insider’s view of the inner workings of the world’s #1 entertainment company. Continue reading What Was It Like Inside The Disney Marketing Machine?

UncategorizedLeave a comment

Are You Really a Writer?

Lorraine Santoli

I don’t know if all writers feel this way, but I sure do.  Writing is hard.  As they say, facing that blank page is quite a challenge. Of course, it is a challenge with great rewards.  You can fill that blank page with anything your heart desires.  Make it magical, funny, serious, educational, whimsical, whatever.  You hold the key to unlock the treasures of your mind to share with others in one form or another.  Lots of people start to write but never finish.  But crossing the finish line is what makes you a writer. Sit down today.  Write something.  … Continue reading Are You Really a Writer?