Can You Name All of Your Company’s Business Segments?

Excerpted from Chapter 21 of Inside the Disney Marketing Machine – in the Era of Michael Eisner and Frank Wells, written by Lorraine Santoli, former Director of Corporate Synergy for The Walt Disney Company.  The chapter is titled “Educating the Company About the Company.” Despite its synergistic history, The Walt Disney Company, like most large corporations, certainly suffered a degree of divisional tunnel vision.  Executives were fervently aware of the projects happening and in-development within their own business units, but how much did they really know about the goings-on and priorities in the other divisions? At the time I started … Continue reading Can You Name All of Your Company’s Business Segments?