MEDIA ADVISORY WHAT: Doing a Star Wars story? Disney synergy expert Lorraine Santoli is available for interviews to address Disney corporate cross-promotion from a historical standpoint in light of the massive promotional support of Star Wars: The Force Awakens. WHO: Santoli, a 20-plus-year former Disney marketing executive and decade-long (1990-2000) Director of Corporate Synergy for The Walt Disney Company, is a well-respected Disney historian and the executive who created the first Disney’s synergy department. In that role she managed all internal marketing communications for over sixty independent Disney business segments bolstering synergy support across the company. She is also the … Continue reading Writing or Producing a Star Wars Story?