WHAT: Doing a Star Wars story? Disney synergy expert Lorraine Santoli is available for interviews to address Disney corporate cross-promotion from a historical standpoint in light of the massive promotional support of Star Wars: The Force Awakens.
WHO: Santoli, a 20-plus-year former Disney marketing executive and decade-long (1990-2000) Director of Corporate Synergy for The Walt Disney Company, is a well-respected Disney historian and the executive who created the first Disney’s synergy department. In that role she managed all internal marketing communications for over sixty independent Disney business segments bolstering synergy support across the company. She is also the author of a new book that details the process entitled, Inside the Disney Marketing Machine – in the Era of Michael Eisner and Frank Wells. Santoli also writes a marketing blog at www.thesyergyexpert.com.
LOCATION: Santoli is based in New York and can be available for live and/or recorded interviews in New York City. She is also available for phoners.
Lorraine Santoli Lsantoli@me.com @lorrainesantoli