Month: January 2016

MarketingLeave a comment

Trump’s Power Play Elevates Marketing to “X Games” Levels

Lorraine Santoli

I am a marketer.  In fact, in July 2015 my book, Inside the Disney Marketing Machine was released.  I know marketing.  But never have I seen marketing expertise taken to greater heights than what Donald Trump has employed vs. his opponents, particularly the tactics being utilized with his current headline grabbing feud with Fox News and the Iowa debate.  To me, it’s less about watching a presidential candidate battle than having a ringside seat to the “Marketing X Games.” I am not advocating for the candidate here.  I’m just pointing out how important marketing is to any business, product, place, … Continue reading Trump’s Power Play Elevates Marketing to “X Games” Levels

MarketingLeave a comment

How One Crazy Idea Hit the Marketing Bullseye

Lorraine Santoli

The idea in the quote below was laughed at…and not in a good way. But Walt Disney World Publicity master Charlie Ridgway had keen PR instincts and knew, at the very least, he could get a good photo out of it that would run in the local Orlando print media so he decided to do it anyway. If you spend any kind of time on idea development, sometimes your “crazy idea” does have legs. My intent with this blog post is to let every marketer know that sometimes you just need to go with your gut feelings. Usually our initial … Continue reading How One Crazy Idea Hit the Marketing Bullseye