According to the 2017 Annual Resale Report, “It’s not your mama’s fashion industry anymore.” As the report states, gone are the days of going to the mall to pick up the same clothes as everyone else has. The modern woman is an agent of change – speaking with her wallet and creating a massive shift in the fashion industry from retail to resale. Shopping secondhand isn’t a sacrifice; it’s an investment in you. The apparel resale segment of the fashion industry shows explosive growth and is currently an $18 billion industry. Clothing, shoes, and accessories show the largest upward trend on the resale landscape … Continue reading RESALE SWEEPS ACROSS THE COUNTRY

Complete Book Introduction Author – Lorraine Santoli For years I’ve heard from people who have wondered what it was like to be employed by The Walt Disney Company, especially from a marketing perspective since the organization had always been lauded for its genius in that discipline. Having worked inside the Disney marketing machine for over two decades, from 1978 to 2000, I decided to share my experiences through this book. It is part memoir, part “take-a-lesson,” and will provide a peek into what goes on behind the marketing doors of the Mouse House, specifically during my tenure. Marketing is defined … Continue reading INSIDE THE DISNEY MARKETING MACHINE