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How to Market Unlikely Events

The following article features a partial chapter from my book Inside the Disney Marketing Machine entitled, “Marketing an Unlikely Anniversary.”  It focuses on how taking an idea that most would consider a non-starter can be molded into a phenomenal success when full force creativity in injected into the mix.  Enjoy! For Disneyland’s 30th Anniversary there had to be a great PR angle that would give Disneyland Publicity the opportunity to promote the celebration every day of that year, 1985. The big idea that served as the marketing anchor for the yearlong “birthday party” came from Disney’s marketing master, Jack Lindquist.   At … Continue reading How to Market Unlikely Events