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Category: Disney Synergy History

Disney Synergy History, Synergy in BusinessLeave a comment

The Switzerland Theory

September 1, 2015September 1, 2015 Lorraine Santoli

When promoting synergy internally within any organization it is important to remain neutral to all your constituents.  Thus “the Switzerland theory.” In my case, working synergy for The Walt Disney Company, I had a key marketing person designated as the … Continue reading The Switzerland Theory

Disney Synergy History1 Comment

Dream, Diversify, and Never Miss an Angle

August 13, 2015December 11, 2015 Lorraine Santoli

An amazing Walt Street Journal article on Walt Disney’s formula for success. It shows the man’s genius when it came to making the most of every corporate asset. Fascinating read. Continue reading Dream, Diversify, and Never Miss an Angle

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