What companies do you think of when you hear the phrase “world class marketing?”  I may be biased, but I had a 22-year marketing career at the one that I consider #1 in that discipline – The Walt Disney Company.  It is an organization that is known for being perhaps the most marketing savvy in all of corporate America.  It is also known for many “firsts” upon which they have built their amazing reputation including: the world’s first synchronized sound cartoon, Steamboat Willie starring Mickey Mouse the world’s first theme park, Disneyland the world’s first full-length animated film, Snow White … Continue reading WORLD CLASS MARKETING SECRETS REVEALED