According to the 2017 Annual Resale Report, “It’s not your mama’s fashion industry anymore.” As the report states, gone are the days of going to the mall to pick up the same clothes as everyone else has. The modern woman is an agent of change – speaking with her wallet and creating a massive shift in the fashion industry from retail to resale. Shopping secondhand isn’t a sacrifice; it’s an investment in you. The apparel resale segment of the fashion industry shows explosive growth and is currently an $18 billion industry. Clothing, shoes, and accessories show the largest upward trend on the resale landscape … Continue reading RESALE SWEEPS ACROSS THE COUNTRY


Complete Book Introduction Author – Lorraine Santoli For years I’ve heard from people who have wondered what it was like to be employed by The Walt Disney Company, especially from a marketing perspective since the organization had always been lauded for its genius in that discipline. Having worked inside the Disney marketing machine for over two decades, from 1978 to 2000, I decided to share my experiences through this book. It is part memoir, part “take-a-lesson,” and will provide a peek into what goes on behind the marketing doors of the Mouse House, specifically during my tenure. Marketing is defined … Continue reading INSIDE THE DISNEY MARKETING MACHINE

President Trump, A Spoonful of Synergy Will Help the Medicine Go Down

“Fake news” is running rampant 24/7, particularly as it impacts the new Administration in the White House.  Right now, one story where the fire burns hot is President Trump’s executive order that in part bars refugees of seven Muslim-majority countries – Iran, Iraq, Libya, Somalia, Sudan, Syria and Yemen –  from entering the United States for a period of 90 days.  As soon as the original document was signed, the mainstream media began reporting that the order was a “Muslim ban,” a narrative that the White House mightily refuted as “fake news.” As defined by the Administration, the correct basis of the executive order is … Continue reading President Trump, A Spoonful of Synergy Will Help the Medicine Go Down

Hate Synergy? Discover the Hidden Magic Behind the Word.

Synergy may be of the most detested buzzwords in American business.  But why such a bad rap?  As the former Director of Corporate Synergy for The Walt Disney Company, I suspect it’s because no one really understands how to put the concept into action and insure accountability for results. Under the leadership of Michael Eisner and Frank Wells, both open-minded executives that understood the value of synergy as an actionable reality, I created the tools that underpinned Disney’s amazing success cross-promoting its products from within, from films to television to theme parks.  Developed was a detailed relational and transactional process … Continue reading Hate Synergy? Discover the Hidden Magic Behind the Word.


On March 25 my 23 year-old nephew, Robert Santoli, appeared as a contestant on television’s popular game show, Wheel of Fortune.  And although the episode had been recorded nearly two months earlier he kept his outcome a secret, not even sharing how he did with family and friends (other than his mom and dad who accompanied him to the show).  He wanted us all to experience the result when the show actually aired just a week ago. As it turns out, not only did he become the big winner of the day ($76,086 and two cruises), but his appearance became … Continue reading DOES PREPARATION COUNT? YOU BET IT DOES!

Writing or Producing a Star Wars Story?

MEDIA ADVISORY WHAT:  Doing a Star Wars story? Disney synergy expert Lorraine Santoli is available for interviews to address Disney corporate cross-promotion from a historical standpoint in light of the massive promotional support of Star Wars: The Force Awakens. WHO:  Santoli, a 20-plus-year former Disney marketing executive and decade-long (1990-2000) Director of Corporate Synergy for The Walt Disney Company, is a well-respected Disney historian and the executive who created the first Disney’s synergy department. In that role she managed all internal marketing communications for over sixty independent Disney business segments bolstering synergy support across the company. She is also the … Continue reading Writing or Producing a Star Wars Story?

Are You Really a Writer?

I don’t know if all writers feel this way, but I sure do.  Writing is hard.  As they say, facing that blank page is quite a challenge. Of course, it is a challenge with great rewards.  You can fill that blank page with anything your heart desires.  Make it magical, funny, serious, educational, whimsical, whatever.  You hold the key to unlock the treasures of your mind to share with others in one form or another.  Lots of people start to write but never finish.  But crossing the finish line is what makes you a writer. Sit down today.  Write something.  … Continue reading Are You Really a Writer?