At some stage during our education we all get to hear and learn about Albert Einstein. After all he was the great German-born theoretical physicist who developed the theory of relativity, and the formula “E = mc2” which states that matter can be converted into energy. What may strike you initially however is that his appearance can only be described as how one might imagine a mad scientist to look. Despite this, and even after his death in 1955 at the age of 76, images of Albert Einstein are frequently to be seen, and generally they have nothing to do … Continue reading 5 Golden Life Lessons from Albert Einstein Infographic
It works. Continue reading 1 + 1 = 3.
Anyone involved in social media may not realize it, but they are using synergy every day. If you maintain multiple social accounts, you are a synergist. Think about it. You post a blog, then tweet about that blog, then post it to your Facebook page, use images to connect it to your Instagram account, add it to yur Linkedin pages, and on and on. You are cross-promoting and linking back to the root item and stretching it as far as it will go in the universe of social media. The same concept, when applied inside a business enironment, works equally … Continue reading Are You Walking the Synergy Walk and Don’t Know It?
Properly incorporated into a business environment, synergy can skyrocket profits through the process of internal cross-communication. If you don’t think that’s true, just look at The Walt Disney Company during the era of Michael Eisner and Frank Wells (1984-1994). They were the Hollywood synergy masters that elevated Disney from a company that had been in a deep sleep since the death of the founder of the Mouse House, Walt Disney in 1966, to the number one entertainment organization in the world. Synergy played a big part. In fact, Eisner and Wells were fanatical about synergy. They inspired it, cultivated it, promoted it, … Continue reading The Synergy Connection
“Motivation is the art of getting people to do what you want them to do because they want to do it” Dwight D. Eisenhower Nobody wants to be told what to do. From the time we’re old enough to speak, the first word out of our mouth is often “no.” By the time we’ve reached adulthood and taken on responsibility in the business world, particularly in a management position, we work hard to maintain control of our little corners of the world. Being “told” that we must participate in a project spearheaded by another division or department is often … Continue reading SYNERGY & MOTIVATION
ONE INITIATE A SYNERGY PROGRAM WITH THE SUPPORT OF THE CEO. TWO APPOINT AN INTERNAL SYNERGY COMMUNICATIONS LEADER. THREE CREATE A DATABASE OF KEY MARKETING AND TOP-TIER EXECUTIVE STAFF IN ALL COMPANY DIVISIONS. THESE ARE YOUR SYNERGY CONTACT POINTS. FOUR EDUCATE YOUR CONSTITUENTS ABOUT THE COMPANY AND ALL ITS BUSINESS SEGMENTS. FIVE ESTABLISH AN ANNUAL CORPORATE PRIORITIES LIST PER CEO DIRECTIVES. DISTRIBUTE TO DATABASE AT LEAST ONE YEAR IN ADVANCE. THIS IS YOUR SYNERGY ROADMAP. SIX COMMUNICATE, COMMUNICATE, COMMUNICATE, WITH YOUR DATABASE. SEVEN MOTIVATE TO INSPIRE CROSS-DIVISIONAL MARKETING. SUCCESSFUL SYNERGY CANNOT BE FORCED. EIGHT NURTURE FACE-TO-FACE RELATIONSHIPS WITH YOUR DATABASE … Continue reading THE TOP TEN TENETS TO SYNERGY SUCCESS
As the former Director of Corporate Synergy of The Walt Disney Company, I want to put life back into the word that can elevate business to greater heights and enormous profits. The role I held was unique in a company that is one of the most synergistic in Corporate America. Continue reading Welcome to My Blog by Lorraine Santoli