What Was It Like Inside The Disney Marketing Machine?

Have a listen to my interview about my new book, Inside the Disney Marketing Machine, on the Disney Parks Podcast (click on the image).  The interview highlights what is was like to work at such a creative company in marketing, publicity, and synergy.  Go behind closed doors for a first-hand insider’s view of the inner workings of the world’s #1 entertainment company. Continue reading What Was It Like Inside The Disney Marketing Machine?

WORLD CLASS MARKETING SECRETS REVEALED

What companies do you think of when you hear the phrase “world class marketing?”  I may be biased, but I had a 22-year marketing career at the one that I consider #1 in that discipline – The Walt Disney Company.  It is an organization that is known for being perhaps the most marketing savvy in all of corporate America.  It is also known for many “firsts” upon which they have built their amazing reputation including: the world’s first synchronized sound cartoon, Steamboat Willie starring Mickey Mouse the world’s first theme park, Disneyland the world’s first full-length animated film, Snow White … Continue reading WORLD CLASS MARKETING SECRETS REVEALED

Can You Guess What the Most Underrated Leadership Skill Is?

Leadership has so much do to with skills that you will never learn in school.  And all the degrees in the world won’t necessarily make you a great manager.  According to Forbes, chief among the less valued qualities of a great leader are things like honesty, confidence, and commitment.  But the most underrated leadership skill of all is one that engages at all levels, and that is a sense of humor. Berkshire Hathaway CEO Warren Buffet once said, “I buy expensive suits. They just look cheap on me.” Laughter isn’t just the best medicine, it’s also the secret ingredient to … Continue reading Can You Guess What the Most Underrated Leadership Skill Is?