Trump’s Power Play Elevates Marketing to “X Games” Levels

January 28, 2016February 2, 2016 Lorraine Santoli

I am a marketer. In fact, in July 2015 my book, Inside the Disney Marketing Machine was released. I know marketing. But never have I seen marketing expertise taken to greater heights than what Donald Trump has employed vs. his opponents, particularly the tactics being utilized with his current headline grabbing feud with Fox News and the Iowa debate. To me, it’s less about watching a presidential candidate battle than having a ringside seat to the “Marketing X Games.” I am not advocating for the candidate here. I’m just pointing out how important marketing is to any business, product, place, … Continue reading Trump’s Power Play Elevates Marketing to “X Games” Levels

MarketingLeave a comment

How One Crazy Idea Hit the Marketing Bullseye

January 8, 2016January 8, 2016 Lorraine Santoli

The idea in the quote below was laughed at…and not in a good way. But Walt Disney World Publicity master Charlie Ridgway had keen PR instincts and knew, at the very least, he could get a good photo out of it that would run in the local Orlando print media so he decided to do it anyway. If you spend any kind of time on idea development, sometimes your “crazy idea” does have legs. My intent with this blog post is to let every marketer know that sometimes you just need to go with your gut feelings. Usually our initial … Continue reading How One Crazy Idea Hit the Marketing Bullseye

Synergy in Business1 Comment

Can You Guess What the Most Underrated Leadership Skill Is?

September 21, 2015November 20, 2015 Lorraine Santoli

Leadership has so much do to with skills that you will never learn in school. And all the degrees in the world won’t necessarily make you a great manager. According to Forbes, chief among the less valued qualities of a great leader are things like honesty, confidence, and commitment. But the most underrated leadership skill of all is one that engages at all levels, and that is a sense of humor. Berkshire Hathaway CEO Warren Buffet once said, “I buy expensive suits. They just look cheap on me.” Laughter isn’t just the best medicine, it’s also the secret ingredient to … Continue reading Can You Guess What the Most Underrated Leadership Skill Is?