Inside the Disney Marketing Machine Nominated for Marketing Book of the Year 2016 Continue reading Inside the Disney Marketing Machine Nominated for Marketing Book of 2016
The following story, posted today on Wired Magazine’s website wired.com, was written by Julia Greenberg and focuses on Disney synergy. As the author of the book “Inside the Disney Marketing Machine,” I was interviewed (along with others) for the story and one of my quotes was used. With ABC, ESPN, and Lucasfilm, Disney’s reach goes far beyond its animated characters. Here’s a look at some of the company’s major divisions and products that shows how franchises like Star Wars are promoted across the Disney empire. When it comes to marketing, Disney has it almost too easy. Just consider the past few … Continue reading How Disney is Making Sure You’ll Never Be Able to Escape Star Wars
LEARN. LAUGH. READ. Continue reading Inside the Disney Marketing Machine Trailer
What companies do you think of when you hear the phrase “world class marketing?” I may be biased, but I had a 22-year marketing career at the one that I consider #1 in that discipline – The Walt Disney Company. It is an organization that is known for being perhaps the most marketing savvy in all of corporate America. It is also known for many “firsts” upon which they have built their amazing reputation including: the world’s first synchronized sound cartoon, Steamboat Willie starring Mickey Mouse the world’s first theme park, Disneyland the world’s first full-length animated film, Snow White … Continue reading WORLD CLASS MARKETING SECRETS REVEALED
Foreword I was Lorraine Santoli’s first boss and mentor. I am honored that she asked me to write the foreword to this book, not only because we met at the beginning of her career and have remained friends for so … Continue reading “Inside the Disney Marketing Machine” by Lorraine Santoli – Book Foreword by Sam Tuchman, Ph.D.
An amazing Walt Street Journal article on Walt Disney’s formula for success. It shows the man’s genius when it came to making the most of every corporate asset. Fascinating read. Continue reading Dream, Diversify, and Never Miss an Angle