“Motivation is the art of getting people to do what you want

them to do because they want to do it”

Dwight D. Eisenhower


Nobody wants to be told what to do. From the time we’re old enough to speak, the first word out of our mouth is often “no.” By the time we’ve reached adulthood and taken on responsibility in the business world, particularly in a management position, we work hard to maintain control of our little corners of the world. Being “told” that we must participate in a project spearheaded by another division or department is often met with disdain and considered a territorial intrusion. In order to make inroads on the synergy front, one must not dictate cross-promotional participation – a sure-fire path to complete failure – but rather motivate, educate and stimulate in such a way as to have the supporting division come up with the idea to become involved themselves.

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